Elite Group Holding, the exclusive partner of Danish-brand Zenvo Automotive across the MENA region, is proud to announce the global debut of the Auroras’ new colourways for its acclaimed hypercar, the Zenvo Aurora, in the UAE. Inspired by the stunning Aurora Borealis, these new additions complete the set that represents the bold spirit of this hypercar. The grand unveiling occurred on November 26, 2024, at the stunning Four Seasons Resort Dubai at Jumeirah Beach. Guests were immersed in the brand’s artistry and dedication to performance, all under the enchanting glow of the golden hour. The event’s spectacular atmosphere was enhanced by an array of exquisite canapés and beverages, creating the perfect setting for the reveal. Adding to the magic, an award-winning artist and trailblazing DJ—celebrated as one of Dubai’s first female DJs since 2007—captivated the audience with an electrifying performance.
Since its MENA launch in February 2024, the Zenvo Aurora has captivated automotive enthusiasts in the region with its two distinct derivatives, Agil and Tur, limited to just 50 pieces of each. Nearly half of these highly sought-after models have already been pre-booked ahead of production, a testament to the Aurora’s unique appeal and Zenvo’s dedication to delivering a rare, uncompromising driving experience.
“The Aurora is designed not just to be driven, but to be experienced on a visceral level. These new colourways add another layer to that connection, transforming the Aurora into more than just a hypercar — it becomes a statement of passion and artistry for those who seek the extraordinary.” commented Mr. Tamer Abu Khalaf, Partner, Elite Group Holding, “Our partnership with Zenvo Automotive is a powerful synergy, fueled by a shared passion for redefining automotive excellence and surpassing every expectation. Our customers value the rare artistry, meticulous craftsmanship, and exhilarating spirit woven into every detail of the Aurora—a masterpiece that transcends mere performance.”
Zenvo sets itself apart from traditional luxury brands by embodying Scandinavian precision, exceptional performance, and unrivaled craftsmanship. Renowned worldwide for pioneering cutting-edge automotive technologies, Zenvo transcends the concept of a mere lifestyle statement. Built on an innovative modular platform, the brand represents kinetic art, designed for those who value meticulous detail, functionality, and the exhilaration of high-performance driving. Zenvo delivers an unparalleled connection to the thrill of extremes, offering a driving experience that ignites a profound sense of vitality.
Powered by the world’s most advanced 6.6-litre quad-turbocharged V12 engine paired with lightweight electric motors, it delivers an impressive 1850 hp for the Tur and 1450 hp for the Agil. The Agil comes in an ultra-light grey pearl finish with a subtle blue-green flake, a masterpiece of colour innovation that combines refined sophistication with a vibrant twist as its light grey base reveals striking blue and green undertones. This innovative colour highlights the model’s clean, uncluttered lines and mirrors the dynamic hues of the Aurora Borealis, which inspired its name. In contrast, the Tur mirrors a rainbow-like spectrum, evoking the brilliance of Arabian jewels.
“The Zenvo Aurora is about pushing boundaries,” said Mr. Jens Sverdrup, Chairman of the Board and Chief Commercial Officer of Zenvo Automotive. “Our focus isn’t on opulence or lifestyle, but on delivering an extreme, authentic experience for our drivers. Every detail in Aurora exists to evoke emotion and thrill, and the new colours are a nod to the beauty and intensity of natural phenomena, completing the spectrum.”
With the introduction of these new colors, Zenvo extends an invitation to own a masterpiece of engineering artistry. Every element of the Aurora is meticulously crafted to redefine performance, delivering a hypercar experience that is authentic, extreme, and exhilarating. As the collection evolves, Zenvo’s presence in the GCC is poised to grow, with each vehicle forging a unique connection between the exhilaration of driving and the brand’s philosophy—creating hypercars that are raw, functional, and intensely real.
Zenvo Aurora will be hand-built at the Zenvo headquarters in Præstø, Denmark, with first deliveries expected in 2026.